Avalon King: High Concept Campaign

Client: Avalon King

Shoot Date: November 2022

Brief: To create high-end imagery for Black Friday, Cyber Monday and the holiday period for a men’s car product brand. The challenge was to develop ideas that used the creativity of my portfolio, but remove the feminine style to translate into imagery desirable to men. Many challenges arose in this brief, such as the highly reflective surface of the products, and the quantity of products in the group shots.

Retoucher: Jessica Purvey @retouchbyjess